Munguva ichangopfuura, iyo yepasi rose yekurongedza dhizaini media Dieline yakaburitsa 2024 yekurongedza maitiro mushumo uye yakataura kuti "dhizaini yeramangwana ichawedzera kusimbisa pfungwa ye 'yakatarisana nevanhu'."
Sravana Sameeralu Serial 4th Hongze Packagingndinoda kugovera newe mafambiro ebudiriro mune ino mushumo ari kutungamira maitiro eiyo indasitiri yepasirese yekurongedza.
Sustainable packaging
Mumakore achangopfuura, kurongedza kwakasimba kwave nzira yakakosha yekukwezva vatengi. Rudzi urwu rwekurongedza harugone chete kuderedza kukuvadzwa kwezvakatipoteredza kunokonzerwa neyakajairwa epurasitiki kurongedza, asi zvakare kuunza akawanda mabhenefiti anoshanda kumabhizinesi.
Tora bhinzi yekofi semuenzaniso. Sezvo bhinzi dzekofi dzakakangwa dzichinyanya kuparara, dzinoda kuputirwa nezvinhu zvakakosha. Nekudaro, zvinhu zvekurongedza izvi zvinowanzogadzirwa nezvigadzirwa zvepurasitiki zvinoraswa, izvo zvisingangosvibisa nharaunda chete asi zvinokonzeresa matambudziko mazhinji. Kurasa kusingakoshi.
Uine izvi mupfungwa, muvambi wekofi brand Peak State anotenda kuti "compostable" mabhegi ekofi ane tarisiro yakakura yekushandisa. Saka akagadzira aruminiyamu inogona kushandiswazve, inozadzwa uye inogona kushandiswazvekofi bhinzi packaging. Kuenzaniswa neyakajairwa epurasitiki kurongedza, iyi mhando yealuminium inogona kurongedza haingogone kushandiswazve, kuderedza kurongedza marara, asi zvakare kuderedza kukuvara kwezvakatipoteredza kunokonzerwa nezvinhu zvisiri-compostable.
Kuwedzera kune dzimwe nzira dzakatenderedza nharaunda uye nyore kudzokorodza kurongedza senge pepa kurongedza uye simbi kurongedza, mamwe makambani anosarudza bioplastics seyero yavo huru kutevedzera yazvino musika maitiro ezvakatipoteredza. Semuenzaniso, Coca-Cola Kambani yakazivisa muna 2021 kuti vakabudirira kugadzira bhodhoro rebioplastic nekunatsa organic zvinhu mushuga yechibage. Izvi zvinoreva kuti vanokwanisa kushandura zvigadzirwa zvekurima kana tsvina yemasango kuita mukomboni une hushamwari.
Asi kunewo mamwe maonero ekuti bioplastics haigone kushandiswa sechinotsiva echinyakare mapurasitiki. Sandro Kvernmo, co-muvambi uye kugadzira director weGoods, akati:“Bioplastics inoratidzika seyakagadzikana, ine mutengo wakaderera chigadzirwa, asi ivo vachiri kutambura nekukanganisa kunowanikwa kune ese asiri-bioplastics uye haagadzirise matambudziko akaomarara ekusvibisa muindasitiri yekurongedza. mubvunzo."
Nezve bioplastic tekinoroji, isu tichiri kuda kumwe kuongorora.
Retro maitiro
"Nostalgia" ine simba rine simba rinogona kutidzosera kunguva dzinofadza dzekare. Nekuenderera mberi kwekuvandudza kwenguva, masitayipi e "nostalgic packaging" awanda uye akasiyana.
Izvi zvinonyanya kuoneka muzvinwiwa zvinodhaka, kusanganisira doro.
Iyo nyowani yekurongedza doro yakatangwa neLake Hour muna 2023 yakanyanya 80s maitiro. Iyo aluminiyamu inogona kurongedza zvine hunyoro inosanganisa iyo runyoro ruvara rwepamusoro uye ruvara pazasi, uye yakashongedzerwa neiyo brand's logo gobvu serif font, izere nerunako rwenguva. Pamusoro peizvi, nerubatsiro rwemavara akasiyana-siyana pasi, iyo yekuputira inopindirana nemhando yekunhuhwirira kwechinwiwa, ichinyatso kuratidza mamiriro ekuzorora.
Pamusoro peLake Hour, mhando yedoro Natural Chiedza zvakare yaenda zvinopesana neyakajairwa uye yakatangazve kurongedza kwayo muna 1979. Kufamba uku kungaita sekusinganzwisisike, asi kunobvumira vanonwa doro kuti vazivezve iyi tsika yechinyakare, uye panguva imwechete inobvumira vechidiki kuti vanzwe kutonhorera kwe "retro".
Clever text design
Sechikamu chepakeji, zvinyorwa zvinoita sechingori chishandiso chekuburitsa ruzivo rwakakosha. Asi kutaura zvazviri, dhizaini yakangwara inogona kuwedzera kupenya pakurongedza uye "kushamisika uye kuhwina."
Tichitarisa kubva pamhinduro dzemusika, veruzhinji vari kuramba vachigamuchira mafonti akatenderera uye akakura. Iyi dhizaini iri nyore uye nostalgic. Semuyenzaniso, BrandOpus yakagadzira logo nyowani yeJell-O, imwe kambani yeKraft Heinz. Iyi ndiyo yekutanga logo yeJell-O mumakore gumi.
Iyi logo nyowani inoshandisa musanganiswa weakashinga, anotamba mafonti uye yakadzika chena mimvuri. Iwo mafonti akatenderedzwa zvakare anopindirana neiyo Q-bounce maitiro ejelly zvigadzirwa. Kana yaiswa munzvimbo ine mukurumbira pane yekurongedza, zvinongotora 1 sekondi kukwezva vatengi. Kuonekwa kwakanaka kunoshanduka kuva chido chekutenga.
Nyore geometric kutarisa
Nguva pfupi yadarika, mabhodhoro egirazi akaiswa shinda zvishoma nezvishoma ave akakurumbira mumusika nekunaka kwavo kwakapusa asi kwakaomarara.
Italian cocktail brand Robilant nguva pfupi yadarika yakaunza bhodhoro rayo rekutanga mumakore gumi. Iro bhodhoro idzva rine dhizaini inoyevedza ine vertical embossing, yebhuruu label ine bold font uye yakawedzera tambo uye embossed zvinyorwa. Iyo mhando inotenda kuti iro Robilant bhodhoro zvese zvinooneka ode kuguta reMilan uye kupemberera kweMilan.'s aperitif tsika.
Pamusoro pemitsara, maumbirwo zvakare ndiwo makuru ekushongedza zvinhu mukugadzira dhizaini. Kushandisa minimalist geometric mapatani mune chigadzirwa kurongedza dhizaini inogona kupa iyo yakasiyana mhando yerunako.
Bennetts Chocolatier ndiyo inotungamira chocolate brand muNew Zealand. Mabhokisi ayo echokoreti anovimba nemahwindo akaumbwa nemaitiro ejometri, achive mumiriri weakanakisa anoonekwa munyika yedhizari. Aya mahwindo haangobvumira vatengi kuti vaone zviri mukati mezvigadzirwa, asi zvakare shandura kuita dhizaini dhizaini zvinhu, kubatanidza chigadzirwa uye chimiro chehwindo kuti zviwirirane.
"Rough" weird style
Nekukurumidza kusimudzira kwehunyanzvi hwekugadzira tekinoroji uye yekuzvimiririra media mapuratifomu, inotaridzika inoyevedza inonzi "Hipness Purgatory" iyo yakazvarwa mu2000s yakadzokera kune vanhu muono zvakare. Uku kuyevedza kunonyanya kuratidzwa neasina dhizaini dhizaini, ironic toni uye yakapusa retro mamiriro, inoperekedzwa neimwe "yakaitwa nemaoko kunzwa", ine zvinoonekwa zvinoonekwa zvakafanana neizvo zvemufirimu.
Varidzi vemhando vakagara vakaisa kukosha kukuru kune yavo yekuvaka brand, kunyanya muindasitiri yerunako. Nekudaro, Zuva Jobho, sangano redhizaini rinozivikanwa nedhizaini yaro yekumberi yenguva, yakagadzira nhevedzano yezvigadzirwa zverunako rudzi rweRadford muna 2023 nemaitiro akajairwa. Iyi nhevedzano inoshandisa huwandu hukuru hweakapendwa nemaoko uye akanakisa zvinhu, izvo zvinogadzira mutsauko wakapinza nemabhodhoro echando anoyevedza uye akajeka kumashure mavara.
Iyo isiri-doro waini brand Geist Wine inoratidzawo iyi inoyevedza maitiro kuburikidza neasinganzwisisike mifananidzo pakurongedzerwa kwezvigadzirwa zvayo zvitsva. Inoshandisa dhizaini inozvidza uye inopandukira pabhodhoro, yakabatanidzwa ne1970s retro tones, kusimbisa iyo brand Iyo isina kujairika maitiro inoratidzawo kune vatengi kuti kutamba uye kuomarara kunogona kugara.
Pamusoro pemhando dzekugadzira dziri pamusoro, pane imwe fomu inofarirwa zvakanyanya nemhando - munhu. Nekupa zvinhu chimiro chemunhu, vanounza mutambo wekutamba uye unoshamisa wekuona kune vateereri, zvichiita kuti vanhu vatadze kubatsira asi kuramba vakatarisa pazviri. Iko kurongedzerwa kweFruity Kofi yakatevedzana inopa muchero hunhu hwayo uye inoratidza kunaka kwayo kunotapira nekuita munhu muchero.
Reverse marketing
Kusvika padhuze sezvinobvira kune vatengi vemazuva ano uye vangangove vashandisi kwagara iri yakajairika mhando yekushambadzira nzira muChina. Nekudaro, seMireniyamu neGeneration Z vanova vatengi vakuru, uye sezvo kupararira kweruzivo rwepamhepo kunowedzera, vatengi vazhinji vane shungu yekuona dzimwe nzira dzinonakidza dzekushambadzira. Reverse marketing iri kuuya kumberi uye yave kutanga kuita nzira yekuti mabrands aonekere munzvimbo ine makwikwi uye kuwana kutariswa kwakanyanya, kunyanya pasocial media.
Mvura yemabhodhoro brand Liquid Death ndiyo yakajairika reverse marketing brand. Pamusoro pekuedza kubvisa mabhodhoro emvura epurasitiki anoshandiswa kamwe chete munyika nekupa dzimwe nzira dzemagaba ealuminium, zvigadzirwa zvavo zvealuminium zvinogona zvakasiyana zvachose nemhando dzechinyakare. Iyo mhando inosanganisa mimhanzi inorema, satire, hunyanzvi, kuseka kusinganzwisisike, komedhi sketches uye zvimwe zvinonakidza zvinhu mudhizaini yayo. Iyo gaba izere ne "heavy kuravira" zvinoonekwa zvinhu zvakaita seheavy metal uye punk, uye pane mufananidzo weiyo yakafanana maitiro yakavanzwa pazasi pepakeji. Nhasi, dehenya rave chiratidzo's siginecha graphic.
Nguva yekutumira: Jan-16-2024
